Out of Africa – Keep a child alive campaign

Celebrity endorsements help raise awareness for the various causes out there—the plight of African children included. Angelina’s done it. Heck, Brad’s done it. And then there’s Gwyneth. Hold up! Is that Gwyneth Paltrow with war paint on her face? Yikes.

The misappropriation of culture can be appalling, if not ingenious…after all, Ms. Paltrow is being used to campaign to bring awareness to the needs of African children and we're up and noticing. She's gotten people gossiping about her role as the spokesperson for such as cause — Guess Angelina was too obvious a choice.

The caption “I am African” grabs your attention, alright. Of course, if taken as literal, Gwyneth could pass for Afrikaans…but then why not choose South-African born actress Charlize Theron?

Hopefully, we can get pass the whole Gwyneth thing, and actually look into how we can help African children…so go ahead, don’t judge a cause by its cover—check out www.keepachildalive.org.

More:
An article from the New York Times that talks about celebrity & Africa @ www.nytimes.com.