June 11, 2006
Don’t give it to someone you hate, but someone you love – FUKUCUP sends a message
A fine purveyor of SAKE, Fukumitsuya has been making SAKE since the 17th century. Samurais were drinking this stuff! The brand has been renowned for its 100% unadulterated sake without distilled alcohol—classic and traditional….that is until they released their version of the “one-cup” sake: The Fukucup.
Now, granted, the fine folks at Fukumitsuya didn’t intend to sell Fukucup outside of Japan, and their marketing department obviously wanted to target the young professionals by using “hip” romaji (alphabet instead of Japanese characters).
Looks like “F**k-U-Cup” though, huh? Don’t act like you didn’t see it, fool. Engrish is a wonderful thing. In Fukumitsuya’s defense, fuku 福 means “good fortune”, so Fukucup = Good Fortune Cup.
Arigatou.
More:
Commentary from Taro at 3 Yen News here.
Fukumitsuya’s English website @ www.fukumitsuya.co.jp/english.
Fukumitsuya’s Japanese site featuring the fukucup @ fukumasa.
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