Schema Magazine

Photo courtesy of http://koikoikoi.com

At the heart of São Paulo, Brazil, phone booths are being transformed into amazing pieces of art. A project titled Call Parade that is sponsored by Vivo (a phone carrier in Brazil) has brought together 100 different artists. Each individual artist has transformed their own unique payphone into a work of art. The 100 payphones transformed reflect the uniqueness and talent that each artist has to offer.

This public art project not only serves to add character to the city but it also serves the purpose of transforming the useless pay phones into phone booths that people can respect and utilize. Like in many cities, phone booths are rarely used in São Paulo. They have become so obsolete due to their uselessness and vandalized conditions. Vivo was hoping that with this project, citizens would respect and utilize the phone booths. It certainly has done just that! The project has transformed each booth into beautiful pieces of art in which people can appreciate and use.

Photo courtesy of www.mymodernmet.com

This is definitely an exciting project to see in action! I love street art and I am definitely a big advocate of it. With street art, I feel that the artist has complete creative freedom to express him or herself. I am glad that the aesthetic of street art is being more appreciated and promoted today. It is wonderful to see that a telecommunications company will be supporting the arts!

Photo courtesy of www.mymodernmet.com

This project is certainly one of the most interactive and unique pieces of street art I've ever seen to date. You can check all of the designs at callparade.com.br and see which one is your favorite.