Schema Magazine

The Truth with Hasan Minhaj on Ashton Kutcher and PopChips

\n\nTo be honest, I'm too busy to pay attention to all the stupidity in media. When I began to hear about Ashton Kutcher doing brownface, for a BIG snackfood company ... I was dumbfounded by the ignorance. Sometimes the best response is to just ignore it. You have to assume that everything in media, including (especially) advertising is intentional. This offensive material was not meant to be funny, it was intentional in the same way some magazine (our generation really doesn't find relevant anymore), got all of our attention by saying that UBC was \"too Asian.\" Paying more attention to this is sometimes exactly what the campaign designers wanted ... your attention. I've tried to ignore this one (and avoided specific brand names) for that reason. \n\nBut when YouTube provocateur The Truth with Hasan Minhaj posted their commentary on this, it was just TOO FUNNY to ignore. Just goes to show, even media stupidity can be used as a \"learning moment.\"\n\nFor the record, I will not be purchasing this brand of chips any longer (for now). Too bad. I liked them.