Vancouver's Generation Next is a competition catering to "Western Canada's most promising new design talent." With a hand in launching the careers of acclaimed designers such as Nicole Bridger and last year's winner Ella Peru, Generation Next has a knack for handpicking Canada's up and coming fashion talent.
Established in 2007, the competition is one of the few events open to the public during B.C. Fashion Week. It was created as a platform for young designers to display their work and gain runway experience. Applicants are required to have no more than three years in the business and only three finalists are selected to present their work to a panel of leading industry professionals.
Generation Next provides finalists with a composite fashion show during Fashion Week and awards the winning designer a $10,000 prize package. The winner receives everything from a financial and marketing plan to an editorial in a leading fashion and lifestyle magazine - all the necessities to jumpstart a successful career in fashion.
Nicole Bridger, who won the competition during Generation Next's inaugural year, wowed judges and has since been a favourite at B.C. Fashion Week. Bridger, a Vancouver native, interned with Vivienne Westwood in London before returning to B.C. and teaming up with Lululemon to develop the Oqoqo brand. She later established her own self-titled company and premiered her collection at Generation Next, winning the 2007 Designer Award. Since her win, Bridger has gone on to design more eco-friendly fashion and even share her green fashion philosophy through a National Post blog.
Su-Hui won the Generation Next award last Fall with her line Ella Peru. Originally from Ottawa, Su-Hui spent only two years in Vancouver honing her craft after design school when she nabbed the coveted Generation Next Designer title. Six months later, she was already preparing her collection for shipment to stores across Canada.
Without a doubt, for designers looking for a fast track into the fashion world, Generation Next opens the door to myriad opportunities.
Applications for this year's competition will be accepted until August 6th and finalists will be announced on August 16th. The industry leaders judging the event will include Rebecca Tay from Fashion Magazine, Karen Gram from The Vancouver Sun, Carlie Smith from Portobello West, Glencora Twigg from Twigg & Hottie, the Three Keys Team Angela Fama, Marie Pierce, and Joanna Kulpa, and Brian Jenkinson from Cut & Show.
Generation Next Competition
Thursday, September 2nd at 6pm
Performance Works, 1218 Cartwright St. (Granville Island)
Tickets are $15
Available at the door and from the following retailers after July 23rd:
Twigg & Hottie (Main Street); Tenth & Proper (Point Grey); Riot (Commercial Drive); Dream (Gastown); Little Dream (Granville Island)
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