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Utada breaking the American scene with Come Back to Me | Japan | Music
By Angela Jung
Utada, a Japanese-American pop idol, is a huge and influential artist in Japan; now, for the past year, she has been trying to make it big in the USA. Many Asian singers before her, think: Se7en, Boa and Rain (just to name a few) had little success in breaking into the American market. However, having been signed to Island Def Jam, 2010 has proven to be different for Utada.
It is without a doubt that she has a strong fan base in Japan: altogether, she has sold more than 52 million albums - and she's only 26! In 1999, her debut, First Love, became the country's largest-selling album of all time.
Unlike other Asian singers who have tried breaking into the American scene, Utada was born and raised in Manhattan. Since she isn't challenged with a language barrier, this may have attributed to her slow-rising success. This year alone, she has toured in New York, Boston, Las Vegas, Hawaii, London and may more cities as a part of her In the Flesh 2010 Tour.
She is currently signed to a huge label, Island Def Jam, who has also signed Mariah Carey, Justin Bieber, and The Killers.
Do you think she can do it? Can she penetrate into the US market? Many before her have proven that it is extremely difficult to do so.
While in Japan, I always thought she was an eccentric artist - she had a single about how she is a bear and not a car Boku wa kuma! Fortunately, her American single is unlike the aforementioned tune. Check out Come back to Me:
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Comments
I hope she makes it! I love her music. It looks like her producers are willing to really invest in her. Her music video is gorgeous! Some of the other music videos for Asia to America artists were just cheesy...
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