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Belgium's Rizon Parein | Art, Fashion and Advertisement

By Joy Inae Kim

You might be familiar with names such as Calvin Klein, Samsonite, Louis Vuitton, and even ING Bank, but have you ever wondered who is behind their ad campaigns? Would you believe that they are all on the resume of one artist? I'd like to introduce you to Belgian 3D artist, Rizon Parein.

If you go through his ads you'll immediately become aware of his fine attention to balance, shape and colour, while utilizing the power of simplicity. Parein has a modern sense of cool in his composition that suits each of his clients without failing to show a sense of variety.

His work leads him around the world, hitting countries in Europe, North America and Asia. Just recently he has created images for editorials in Vogue Hommes Japan, V Magazine and Qvest Magazine- adding to his extensive list of customers.

rizon3.jpg

Don't be fooled though. Rizon Parein may have a long list of high profile customers, but he does not limit his work to those areas. He has also done 3D designs advertising the food bank with the same excellence as his other work.

In 2007, he was headhunted to become Creative Director at New York based Broadcast Design; however, at that same time he was starting to break into the Belgian advertising industry and he decided to stay in Belgium.

It was a long journey to this point in his career. As a graffiti artist and a high school drop-out at age 17, Pavein has worked his way up. Through experiences such as designing flyers for Belgian clubs like Kozzmozz and Fill Collins Club, he was able to experiment and build his personal style. He developed techniques in 3D graphics, lettering, and 3D animation.

rizon4.jpg

Soon enough, Parein came to focus on international studios and agencies like Tronic Studio ,Buck, Transistor Studios, and Hellohikimori.

Pavein continues to develop his techniques and style. With a passion for photography and the instantaneity it captures, he has been increasingly incorporating real footage into his 3D fashion and advertisement work. The constantly learning Rizon Pavein, creative director, artist and graphic designer, is one to keep an eye out for. So next time you see a cool ad out, remember it just might be his!

For More Images: Rizon Parein.

rizon5.jpg



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August 3, 2010 at 3:48 PM


Tags: Advertising, Art, Belgium, Design, Europe, Media

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