Since when has Canadiana been even remotely cool? Tameem Barakat and Jay Ng, two of the visionaries behind Geographic Apparel, would beg to differ. This line is single handedly redefining our taste in patriotic apparel. What was once generally considered contrived, tourist fare, is suddenly making a play for everyday-apparel status due to a fresh and modern take on traditional subject matter.
Motivated by the concept that a place shapes identity, Geographic was created to cater to the international traveler and native born alike. Geographic uses bold, simple and iconic graphics on quality garments to celebrate the nation and the city.
The Vancouver based clothing company is a collaborative effort between graphic designers, illustrators, photographers and artists alike. They've complied a quirky yet appropriate lookbook for the Summer 2010 season, featuring 11 unisex pieces that will inject some much needed energy into any summer wardrobe.
The designs are super fresh, reminding you that Canada is really 143 years young, not old. So when you are getting dressed tomorrow put down the cliche shirt with the red maple leaf and simple "CANADA" block lettering, and pick up one of these instead. While you're at it, these shirts might as well make their way into your regular 365-day rotation as well. You'll definitely want to wear them more than once this year.
TrackBack URL for this entry: