Schema Magazine

Viewers Respond Negatively to Tim Hortons Commercial

Schema first found this Tim Hortons commercial on DarrenBareFoot.com. When I began to read the comments, I was shocked by the negativity. But it was nothing compared to all the anti-immigration and anti-Tim Hortons comments from The Globe and Mail. All I have to say is: Stop the bashing and appreciate the story.\n\nSometimes people tend to neglect their capacity to understand or connect with one one thing every person in this world shares is emotions. Tim Hortons used this point to their advantage and reeled out this emotional, \"based on a true story\" commercial. Check it out:\n\n\n\nWhat this commercial highlighted is the sense of loneliness, separation, excitement, anticipation, reunion, family, love, adventure and discovery. Many people are calling this a \"tear jerker,\" while others consider this \"corny.\" Either way, Tim Hortons should be acknowledged for the fact that isn't following the corporate route of many other fast food chains with a \"Hi, welcome to [fast food chain name], may I take your order?\"-type commercial. \n\nWhile the characters in the commerical are actors and the story itself may have been altered to some degree, the importance is that it's different. It tells the story from the viewpoint of an immigrant (i.e. visible minority), which is something we seldom see in mainstream media.\n\nThie commerical reminded Schema of another Tim Hortons commercial that was aired during the last Winter Olympics. This time, the story is from the viewpoint of a 2nd/3rd Generation Chinese Canadian family. Check it out:\n\n