Calvin Klein X | Mark Your Spot Ad Campaign

By Jocelyn Gan

Ladies, this one is for you. Calvin Klein Underwear has launched their latest promotional campaign for their Calvin Klein X Underwear series. Only one word is needed to describe it: WOW. Not just a regular wow. But a WOW.

The ad campaign features four hot, steamy, sexy guys. And when I say hot, steamy, and sexy, I mean it. Hidetoshi Nakata, Fernando Verdasco, Kellan Lutz and Mehcad Brooks flaunt their stuff shamelessly for this campaign. I'm staring at hardcore, washboard abs and all I can say is WOW.

If washboard abs don't tickle your fancy (trust me, they will), then perhaps the dialogue will. Meant to stir the viewer with lines like "You want to see my bleep?" and "I'll show you my bleep if you show me yours", this straight forward attitude of selling underwear is not hiding behind any sort of sexuality screen. Sex sells and Calvin Klein is not holding anything back.

See Disgrasian's BABEWATCH of Hidetoshi Nakata

Tags: Advertising, Jocelyn Gan





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March 26, 2010 at 4:40 PM

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