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Lowridin x Fetish | The Far East Movement collaborate with Orisue Clothing
By Tami O.
Hot, hot, hot. The song and the tee. Yum. What exactly? Have a read:
The internationally known, Los Angeles based hip-hop group -- The Far East Movement (FM) who have reached national radio success with their hit singles "Lowridin" and current single "Girls On The Dance Floor," have teamed up with street wear company Orisue Clothing and mobile electronics giant Alpine Electronics for an innovative collaborative music video and limited edition t-shirt project titled "LOWRIDIN x FETISH".This project showcases a recent fusion that has taken place between the lowrider/import culture, the ever-popular streetwear phenomenon and the indie music scene and how these 3 industry leading brands are finding new avenues to expand their reach in new markets.
Produced by Iron Brothers Entertainment, the videos commemorate FM's 1st major radio single titled "Lowridin" and street wear anthem "Fetish" off of their sophomore album entitled 'Animal'. Featured in this video campaign are Alpine Electronics' one-of-a-kind concept show cars equipped with their newest mobile electronics and Orisue's 2008-2009 clothing lines along with the limited print "Lowridin" t-shirt from the Far East Movement and Orisue.
The video will be released through international music video channels and websites in April 2009. View "Lowridin x Fetish."
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March 26, 2009 at 12:33 AM
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