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Thought Singapore was the home of the serious buttoned-down types...yet one of the most cheekiest ad campaigns ever has come outta this tiny nation. Will wonders never cease?
Strip, a Brazilian-wax salon in Singapore, has taken advantage of current affairs with a play-on-words in an ad-campaign that proclaims: "Farewell Bush". The salon invites newbies to "celebrate change" by offering a 20% discount on their first Brazilian wax.
DDB Singapore ad agency created the Strip ads, which include posters that say: "Bye Bye Bush" and "Boy, Are We Glad to See Bush Go" and "No More Bush" and "Life Will be Better Without Bush". Hee.
Strip's public relations manager Janet Lim stated that Strip has always been cheeky, fun and forward: "America is known to be liberal and we hope Singaporeans will be, too. The ads are not meant to insult any politician or country. Hopefully, people here will get the joke."

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