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Oakley Eyewear | "Asian Fit" Collection
If you're Asian, you've probably been there...where you try on an awesome pair of sunglasses, only to be annoyed that the frames sit on your cheeks rather than on the bridge of your nose?
If this is you, then look to the surf & snowboarding outfitter OAKLEY, which has a collection of ASIAN FIT MEN and ASIAN FIT WOMEN sunglasses and snowboarding goggles made to fit Asian features for comfort, protection and optical performance. Of course, you don't have to be Asian to wear them...if you find sunglasses tend to sit too low on your face or slide down your nose, touch at your temples or cheeks, or feel narrow at the sides of your head, Oakley suggests you try their Asian Fit.
Oakley Asian Fit eyewear for men and women are created to take advantage of specially sized nose pads to help the frame sit higher on the face, and the bridge is made more narrow and deep to give you more room for adjustment. Genius.
All hail, ethnic marketing...sometimes it's a good thing.
More: Oakley Asian Fit Collection for Men (sunglasses) | Asian Fit for Men (snowboarding goggles) | Asian Fit for Women (sunglasses) | Asian Fit for Women (snowboarding goggles)
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Comments
About freakin' time! Finally a manufacturer is catering to the market.
I was just talking to a friend about how I can never find sunglasses that fit right! yay, my head is not abnormally shaped, just asian! haha! all hail ethnic marketing, indeed.
Great article - more people need to know about this manufacturer who is addressing a HUGE market niche (there are a lot of Asians out there who struggle to find sunglasses that fit) that the mass market has missed out on. Kudos to them, and hopes for more of the same.
Check out this website:
www.asianfiteyewear.com.
Check out this website:
www.asianfiteyewear.com.
They have eyeglasses with special build-up nose pads for plastic frames, and goose-neck nose pads for metal frames that would fit Asian face better.
May 11, 2008 at 3:25 PM
Comments (5)
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