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Jimmy Au | suits for men 5'8" and under
And why not? Demographics show that there is an equal number of men who are shorter than 5'9" and taller than 5'9". In the extremes, there's twice as many men who are 5'6" and below, than there are men 6'2" and taller. And...unfortunately, let's face it, the shorter market includes the growing Asian and Latino populations who are looking for well-fitting clothes that look polished and confident.
Here's where Jimmy Au comes in. Only 5'3" himself, Jimmy designs clothes to increase the visual perception of height by using a unique range of measurements. With these predetermined measurements, a complete Jimmy Au suit can make a shorter man look taller.
And...Jimmy Au's boutique in Beverly Hills has mannequins custom-made to be eye-level with the shorter man. Nice touch.
More: (source) Suits For The Shorter Man, Retailers are starting to listen by Candice Choi, AP Business Writer, New York @ thefashionspot.com and CNN | Jimmy Au website | Register for Jimmy Au's ONLINE SHOPPING to debut FALL 2008 | Jimmy Au featured in Forbes Magazine's 10 Best Clothing Shops for Men | Video/podcast (tips for the shorter man) with Alan Au, son of Jimmy Au @ ap.org/specials/interactives | Tips for dressing the shorter man (with Alan Au) @ The Today Show | Short Shrifted - online clothing guide for shorter men |
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May 21, 2008 at 12:01 AM
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