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Guillermo Vega | safe sex from Argentina

volleyballvegatulipan1.jpgSafe sex is serious business. Period. Yet...it doesn't hurt to spread the message with a sense of humour, no? Enter Argentinian designer GUILLERMO VEGA, the creative director of Y&R advertising firm (one of the 10 most-awarded agencies in the world), whose brilliant mind has conjured up award-winning ads promoting safe sex.

Especially memorable are Vega's Rabbit ads for condom-maker Tulipan, where bunnies are joyfully playing volleyball, rowing and lounging by a lakeside, or picnic-ing in the fields. The tagline is especially arresting: "Fun now, kids later." Genius! This print series won an award at the 2007 Cannes Lions.

You'll raise your eyebrows at Vega's Tulipan Skeleton ads -- the arresting images show skeletons posed in various sexual positions...with the tagline: "Be Careful." Damn.

More: Guillermo Vega | Tulipan Rabbit ads | Tulipan Skeleton ads | Source: TokyoBunnie | Schema's favorite Vega ads under the cut

Guillermo Vega: Tulipan Rabbit ads "Fun Now, Kids Later":

volleyballvegatulipan.jpg


Guillermo Vega: Tulipan Skeletan ads | tagline: "Be Careful"

Skeleton5vegatulipan.jpg


Guillermo Vega: Bayer aspirin for children:

Car_Bayervega.jpg


Guillermo Vega: Telefonica | tagline: "The Lowest Call Rates to Japan and Scotland":

MixedFaces3vega.jpg


Guillermo Vega: MTV | tagline: "On the left: Marie Curie, first woman awarded the Nobel Prize":

BritneyMTVVega.jpg


Guillermo Vega: Tulipan Condoms | tagline: "We are still thinking of a rematch":

argbravega.jpg


Guillermo Vega: Visa Card | tagline: "What to do in case of: Sick Secretary":

Instructionsickvega.jpg

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Comments

Love these! The graphics on "fun now, kids later" are just too adorable.

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May 23, 2008 at 12:22 AM
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Tags: Art, Design, Sexology

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