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Schema interviewsGuillermo Vega | safe sex from Argentina
Safe sex is serious business. Period. Yet...it doesn't hurt to spread the message with a sense of humour, no? Enter Argentinian designer GUILLERMO VEGA, the creative director of Y&R advertising firm (one of the 10 most-awarded agencies in the world), whose brilliant mind has conjured up award-winning ads promoting safe sex.
Especially memorable are Vega's Rabbit ads for condom-maker Tulipan, where bunnies are joyfully playing volleyball, rowing and lounging by a lakeside, or picnic-ing in the fields. The tagline is especially arresting: "Fun now, kids later." Genius! This print series won an award at the 2007 Cannes Lions.
You'll raise your eyebrows at Vega's Tulipan Skeleton ads -- the arresting images show skeletons posed in various sexual positions...with the tagline: "Be Careful." Damn.
Guillermo Vega: Tulipan Rabbit ads "Fun Now, Kids Later":
Guillermo Vega: Tulipan Skeletan ads | tagline: "Be Careful"
Guillermo Vega: Bayer aspirin for children:
Guillermo Vega: Telefonica | tagline: "The Lowest Call Rates to Japan and Scotland":
Guillermo Vega: MTV | tagline: "On the left: Marie Curie, first woman awarded the Nobel Prize":
Guillermo Vega: Tulipan Condoms | tagline: "We are still thinking of a rematch":
Guillermo Vega: Visa Card | tagline: "What to do in case of: Sick Secretary":
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Comments
Love these! The graphics on "fun now, kids later" are just too adorable.
Posted by: ivy | May 26, 2008 5:14 PM