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Pinkberry vs Red Mango | Is the Korean-style frozen yogurt the new boba?

Posted by Tamiko, October 8, 2007 3:36 PM |


It's billed "The Yogurt Wars"...the tiff between the upscale frozen yogurt chains of RED MANGO which operates 130 stores across Korea, and LA-based PINKBERRY with locations across SoCal and NYC. The more prolific of the two in N.America is Pinkberry, a chain started by Shelly Hwang and former bouncer Young Lee in 2005. If Pinkberry copied Red Mango the founders aren't admitting or denying the similarities, although the media has made the connection. Local afficiados can compare as Red Mango launches in the US this year.

Of course, this is merely background noise to the consumers of the tasty treats...what really counts is the menu: Original or Green Tea frozen yogurt swirled and topped with fresh fruit or confections such as yogurt chips, cocoa pebbles, sliced almonds, coconut...Alas, Red Mango has no "secret" menu (but it's touted as being creamier than its adversary).

The yogurt will set you back nearly $10 for a large cup with 3 toppings (average price is $5.50) but in Pinkberry's case the 1,500 customers who visit a single store a day seem to be enticed by the funky atmosphere of the Philippe Starck/Le Klint decor.

MORE: "The taste that launched 1,000 parking tickets:Pinkberry addicts cramp the style of one neighborhood" by Deborah Netburn in LA Times | Notice the similiarties between Red Mango and Pinkberry in "The Yogurt Wars Part II: Red Mango vs. Pinkberry, a Study in Pictures" from LA Eater | Red Mango MySpace | How Red Mango in the US fares @ Curbed LA (with pics)

FOR VANCOUVERITES:

BlueBerry frozen yogurt shop | 1703 ROBSON STREET, Vancouver | Tel: 604 288 2523
* Their very cute website @ www.blueberriyogurt.com
* In their own words: "Our irresistible yogurt will keep you coming back for more. You may choose from 16 different healthy toppings to enjoy with your choice of yogurt. Our toppings including mouth-watering favorites including different kinds of fresh fruit (such as kiwi, raspberry, pineapple and blueberries), cereal (like Captain Crunch, Coco Puffs and granola) and nuts (almonds and coconut), in addition to chocolate chips and Oreo cookies. The BlueBerry Smoothie features yogurt and fresh berries. Taste the buzz!"

PINKBERRY:

pinkberry%20swirly-thumb.jpg

RED MANGO:

redmango.jpg

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