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The Beckham Brand in the US & A
Can the British Beckham brand of global celebrity translate to American success?
"No one is as good at the art of celebrity as David Beckham. Being Americans, we find it hard to accept that one of ours is not at the top of this particular pyramid. But it's true. Perhaps since Michael Jordan (perhaps since before Michael Jordan) no athlete has remained a bigger celebrity longer than David Beckham."
And whether or not Beckham will popularize soccer in the States, its ok because "as the persistence of Lance Armstrong demonstrates, Americans are happy to embrace sports stars whose sports they never watch."
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Posted by Boon KondoApril 2, 2007 at 10:48 PM
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