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Schema interviewssexy back | Corona titillates Japan
Perhaps to make the Japanese forget about the Toyota Corona, the execs behind Corona beer didn't put on the brakes for their 2005-6 advertising campaign for the Japanese market.
Created by Ogilvy & Mather Japan, the suggestive photos and tagline ("Grind it in deeper") are more European than fuzoko (the secret world of sex in Japan where kawaii (cute) meets sex--sometimes referred as the "pink world" or the "pink trade"). At least they elicit a "wow" or a "oh my"...the job of advertising after all...clever bastards.
Wonder if the sale of Corona went up in Japan after these ads were printed?
More sexy liquor ads from around the world @ adsoftheworld. To take a peek at the rest of the Corona ads for the Japanese market, look under the cut. Okay, it's time to leave you alone with them now...
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Comments
I'm not sure if I want a corona or a cigarette.
Posted by: Maxwells | March 8, 2008 7:50 PM
excllent pictures!!
Posted by: adrian | March 19, 2008 2:04 PM
who's the girl/model?
where can I have a girlfriend exactly like her????
kiko wu from kikowu.com perhaps???
anyway this model used in this ad campain is hot and I would love to have her everyday....
Posted by: randy goad | March 31, 2008 5:21 PM
I find it kind of cheap and cliché, always that sex-thing
Posted by: Sid | May 27, 2008 12:07 PM
Well, partly due to "sex sells".
Posted by: Tendouji | June 26, 2008 2:55 AM