Britishness Global | The popularity of British fashion outside of the UK at Schema : more than ethnic

Britishness Global | The popularity of British fashion outside of the UK

JC Report is a bimonthly email magazine providing an insider's view on fashion trends emerging around the world, in the current issue writer Alex Butt discovers that British designers are finding more fans outside of the UK than in it. Read the complete article "Britishness Global" @ jcreport.com).

"Though Mulberry is as big in the UK as in the rest of the world, many British brands find that their 'Britishness' has a greater resonance abroad than at home. Japan and China are a case in point, as many UK-brand labels enjoy considerable success there...On the fashion front, this west/east exchange shows renewed energy; Dan McMillan's menswear label Zoltar the Magnificent, for instance, sells in 8 stores in Japan and Hong Kong, as opposed to 2 in London...Quirky British designer Margaret Howell's modest success in England is dwarfed by her freestanding stores in Japan.

Daks is similarly enjoying a renaissance away from the UK. The brand launched its first store in India in 2004, and has enjoyed considerable success there...Whereas tradition can sometimes make British labels seem staid in their home country, many non-Brits find the sense of history attached to UK brands intriguing...and it wouldn't be complete without Burberry...

Why are British labels more popular than ever? Well, maybe it has something to do with that old adage: you can only break the rules once you know what they are. Particularly true, I guess, if you made them up in the first place."

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Hello. My name is Wendy Kaur and I am a Toronto-based freelance art and fashion journalist most recently having done a feature story for Flaunt Magazine for their spring fashion issue (LA art and fashion magazine).

I was wondering if it was possible to get the e-mail address of Schema's Managing Editor or Editorial Assistant. I'd like to pitch a query.

Your help would be most appreciated.

Sincerely,

Wendy Kaur

Schema Magazine