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Superfuture | urban cartography for the global shopping experts
Scenario: you find yourself in a city, with a cheesy tourist map, scratching your head, wanting to explore; not in the main streets but in those funky alleys where you'll scream eureka! at the marvelous finds you discover. How do find them? Go no further than SUPERFUTURE, a collection of streamlined maps of the world's urban jungles (Tokyo's hot spots such as Daikanyama, Shimokitawa, Aoyama; New York gems such as Williamsburg; San Francisco; Amsterdam; Paris; LA; Shanghai, etc) -- they pinpoint cutting-edge design, fashion and street culture.
Launched in 1999, Superfuture combs the globe to expand their inventory of functional maps and reviews of urban shops, galleries, bars, events, hotspots in over 100 cities. The site includes a concierge service that arranges your hotels, takes you shopping, and discuss your needs and wants in the Supertalk section.
More:
Superfuture doesn't merely focus on the Tokyos, New Yorks, and Londons; as Wayne Berkowitz (founder) explains: "Every city has a different focus and might have an edge with certain categories of goods and...while Tokyo, New York, and London might have the broadest volume and supply of 'fashion,' when you break it down a level or two, you might find that there is more interesting streetwear coming out Osaka, San Diego, or Glasgow where younger designers can afford rents, find cheaper manufacturing and so on."
* SUPERFUTURE site (check out over 100 cities): www.superfuture.com
* Interview with Wayne Berkowitz of Superfuture® from The Brilliance : www.thebrilliance.com.
* Review from Coolhunting website: : www.coolhunting.com.
* SUPERFUTURE map of Williamsburg, Brooklyn, New York:
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Posted by TamikoMarch 13, 2007 at 12:00 AM
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