« Air | Pocket Symphony | Main | Superfuture | urban cartography for the global shopping experts »

Desi Life Magazine | new magazine for Toronto's South Asian community


Not Desi as in the nickname for Desmond, but Desi as in the Sanskrit word meaning "countrymen" (referring to people from the Indian subcontinent: India, Pakistan, Sri Lanka, Bangladesh), currently used to refer to a hip new subculture of fusion South Asian and Western pop culture. And Desi Life continues this bend as a unique, exciting new glossy magazine aimed at the South Asian community in Greater Toronto Area (GTA), will be launched by The Toronto Star. The inaugural issue of Desi Life will be published bi-monthly from April 19, 2007.

Canada is home to about 1 million South Asians -- 600,000 in the GTA alone -- and Statistics Canada predicts this ethnic group will be the largest in Canada by 2017. Desi Life will showcase members of the South Asian community and feature columns on trends here and in South Asia.

TrackBack

TrackBack URL for this entry:
http://www.schemamag.ca/mt/mt-tb.cgi/165

Comments

It is fantastic. You can acutally go to www.thestar.com/desilife, and look at the entire printed publication in a really cool viewer called zegapi. Check it out. You can acutally read the entire magazine like it is real. Try it out. I don't even wait for the print anymore.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


About this post

Posted by Tamiko
March 12, 2007 at 9:40 PM
Comments (1)

Tags

 (16)   (1)   (1)   (6)   (39)   (4)   (1)   (1)   (5)   (5)   (15)   (1)   (3)   (1)   (4)   (1)   (7)   (4)   (36)   (52)   (26)   (14)   (7)   (39)   (1)   (4)   (6)   (3)   (9)   (54)   (44)   (1)   (80)   (8)   (41)   (30)   (1)   (1)   (1)   (1)   (2)   (7)   (1)   (10)   (30)   (2)   (1)   (2)   (28)   (1)   (2)   (38)   (1)   (22)   (1)   (32)   (1)   (2)   (4)   (22)   (21)   (22)   (19)   (10)   (1)   (10)   (34)   (35) 

Recent Posts

Jennifer Thym, Director of LUMINA Web Series | Vancouver | November 4, 2009

America's Next Top Model takes blackface to a whole new level

Oliberté | This Is the Real Africa

VIWF 2009: The Tightrope & Building Blocks

A Family Fugue & An Almost Fatal Attraction at the VIWF 2009!

Phil Yu in review at iWriteAboutMe.com | Vancouver

Bollywood Film Star Rahul Bose in Vancouver: FREE SHOW!

Fresh Media Event | Saturday, October 24, 2009

Advertisement

Archives

November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006

Advertisement

Advertisement

Advertisement

Advertisement