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Desi Life Magazine | new magazine for Toronto's South Asian community
Not Desi as in the nickname for Desmond, but Desi as in the Sanskrit word meaning "countrymen" (referring to people from the Indian subcontinent: India, Pakistan, Sri Lanka, Bangladesh), currently used to refer to a hip new subculture of fusion South Asian and Western pop culture. And Desi Life continues this bend as a unique, exciting new glossy magazine aimed at the South Asian community in Greater Toronto Area (GTA), will be launched by The Toronto Star. The inaugural issue of Desi Life will be published bi-monthly from April 19, 2007.
Canada is home to about 1 million South Asians -- 600,000 in the GTA alone -- and Statistics Canada predicts this ethnic group will be the largest in Canada by 2017. Desi Life will showcase members of the South Asian community and feature columns on trends here and in South Asia.
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Comments
It is fantastic. You can acutally go to www.thestar.com/desilife, and look at the entire printed publication in a really cool viewer called zegapi. Check it out. You can acutally read the entire magazine like it is real. Try it out. I don't even wait for the print anymore.
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Posted by TamikoMarch 12, 2007 at 9:40 PM
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