Beer...a DOG's best friend at Schema : more than ethnic

Beer...a DOG's best friend

It seems like consumerism and notions of "quality living" have not only infiltrated into our lives, but also the luxurious lives of our 4-legged friends as well. If posh diamond collars and designer clothing weren't enough for Bow Wow, a pet shop owner in the Netherlands has created a non-alcoholic beer beverage... for dogs!

Following the likes of several brewery owners in the U.S (ex. Heartland Brewery in NYC's "Slobber Lager" for dogs), Terrie Berenden has formulated a beer made from beef extract and malt and has said that the idea for such a treat for his beloved canines came from his yearly hunting trips to Austria; at the end of each day, they sit down with their friends to have a beer and thought that their dogs deserved one too. Berenden has consigned a local brewery to bottle the beer and is now introducing it to the market as "Kwispelbier- a beer for your best friend" ("Kwispel" means wagging a tail, in Dutch).

The beer can be consumed by humans too, however it doesn't come cheap. It costs about $2.14 US a bottle, which is about 4 times that of a Heineken. Imagine, going to the bar and grabbin' a beer with your best bud...your beloved pooch. That'll be the day.

TrackBack

TrackBack URL for this entry:
http://www.schemamag.ca/mt/mt-tb.cgi/93

Schema Magazine